Quick Tip: Could you be selling the SUV that buyers can’t wait
for?

Issue:

A lot of people are waiting anxiously for the new Ford Bronco. And a lot of people are going to have to wait a little longer. According to an article from Reuters, production of the SUV has hit a snag due to Covid-19-related delays in component production. Release of the vehicle could now push your purchase into next summer. That is, unless… you just can't wait.

Opportunity/Idea:

If you're calling on a car dealership that sells a brand that is competitive to the forthcoming Bronco, it's time to start selling "instant gratification, free with your purchase." If you're a Ford dealer, it's time to start selling the SUV "that's worth waiting for."

Sources:

https://www.reuters.com/article/us-ford-motor-bronco/ford-delays-bronco-suv-launch-due-to- coronavirus-issues-at-suppliers-idUSKBN28E34S

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